<dfn id="fgzjg"></dfn><label id="fgzjg"><tr id="fgzjg"><nobr id="fgzjg"></nobr></tr></label><track id="fgzjg"></track>

<menu id="fgzjg"><del id="fgzjg"></del></menu>
<cite id="fgzjg"><del id="fgzjg"></del></cite>

<address id="fgzjg"><font id="fgzjg"></font></address>

<dd id="fgzjg"><font id="fgzjg"></font></dd>
      <dfn id="fgzjg"><del id="fgzjg"></del></dfn>
    1. <cite id="fgzjg"><del id="fgzjg"><ruby id="fgzjg"></ruby></del></cite>
      <cite id="fgzjg"><del id="fgzjg"></del></cite> <dfn id="fgzjg"></dfn>
      <dd id="fgzjg"><samp id="fgzjg"></samp></dd>
        <dd id="fgzjg"></dd>

        <meter id="fgzjg"><font id="fgzjg"></font></meter>
      1. ߽

        TV Alters Brainwaves (!)

        From: Michael Ballard 
        Subject: Kill Ugly Television (fwd)
        
        Edinburgh; AK Press, 1994
        ISBN 1873176910 (pbk);
        
        Orders in the UK to
        AK Press 22 Lutton Place, Edinburgh EH* 9PE, Scotland, UK
        3.95 pounds + 10% handling
        Orders in the USA to
        AK Press, POB 40682, San Francisco, CA 94140-0682
        $6.00 +$2.00 shipping
        
        If you're like me, you wonder a lot about how it is that we seem to be
        collectively transforming ourselves from those lovable nattering nabobs of
        negativism into nations of nitwits and dittoheads.  After trading our
        hours for a handful of dimes, most of us like to go home, kick back, relax
        and watch some TV. Television has become the drug of choice among the
        silent majority, although most do not see viewing the vidi- screen as an
        addiction. Perhaps the silence of the working class and its perceived
        acceptance of the dominant paradigm have a lot to do with the fact that
        most of their political, moral and ethical convictions are transmitted to
        them along with their culture via commodified, televised imagery. At
        least, that seems to be the underlying theme of TEST CARD F: Television,
        Mythinformation and Social Control.
        
        "How can TV silence me?" , you say.  "After all, I control it with my
        Captain Picard like hand held decoder and channel changing remote, right?"
        Right.  A judicious use of the mute button is in your interest; but look
        around you.  Observe how it is that the electric eye peering out of that
        rotten tube stays on for so many hours of your waking free time and that
        of your friends, plus your kids'.  Try turning it off for extended
        periods and experience the anxiety of withdrawal; that nervous
        anticipation surrounded by a quiet, unflickered environment.  Think about
        it.  If the TV is doing most of the talking in your living room, bedroom
        etc. then you probably aren't too close to planning, "the historic
        mission of the working class" or really anything much of importance at all.
        
        As the authors (who choose to remain anonymous) of TEST CARD F point out,
        TV is owned to sell and like addictive drugs in general, this soma of our
        brave new world has a high price, namely our heads.  It is market share
        which drives the owners of the television programs to put their trash in
        your living spaces; for market share largely determines the price of the
        airtime they sell to advertisers.  Fear of losing this market share leads
        to an homogenization of programming.  The path struck out by capitalist
        media competition leads directly to the flatlands of mediocrity.  "The
        pressure to maximize audiences and revenue results in the avoidance of
        anything that might be contentious.  Production and commission is based
        instead on the familiar formats of what has previously successfully kept
        us watching.  Getting the bodies sat in front of the box for as long as
        possible is what counts:  QUALITY of attention is of little importance."
        The immediacy of TV, its fast paced, fire like nature, keep us glued like
        moths to the screen.  Our brains on television put us, for all intents
        and purposes, in a virtual land of the living dead.  It's not just the
        commodification of the electric spectacle which cheapens our
        consciousness; the phenomenon of mental numbing appears to be deeply
        embedded in the technology itself.
         
        "The 'Mulholland' experiment in the early 70's wired ten kids to
        electroencephalograph (EEG) machines (which measure brain wave activity)
        and sat them down in front of their chosen favourite programmes.  He
        expected to see plenty of fast beta waves, which would indicate that they
        were actively responding to something (as is produced when reading or
        during conservation); instead all he could find were the slower alpha
        waves of the kind found when a person is in a coma or put in a trance
        where the subject is not interacting with the outside world at all."
        More than providing us with an analysis which links the dumbing down of
        the working class and its children by these electronic drug dealers, TEST
        CARD F also hammers away at the notion, popular among a semi-conscious
        left, that if it can somehow manipulate its collective mug in front of
        the TV camera, it'll be able to sway an otherwise torpid proletariat to
        vigorous anti-capitalist activity.  Nothing could be further from the
        truth, according to TEST CARD F's authors.  When was the last time you
        seized the moment after watching something on TV, short of breaking out
        your credit card to help the Mobil Corporation sponsor "Masterpiece
        Theatre" on the so-called Public Broadcasting System?  To attempt to
        create a show for the televendors is to fall into the trap of becoming
        mere court jesters of capital as opposed to its grave diggers.  Much of
        the left wastes its time mired in schemes from community access
        television, to parade monitoring at anti-war marches in vain attempts to
        gain respectability and their own "market share".  In reality, they
        become more fertilizer for the latest spin on the opiate of the people.
        Instead of being concerned about how to get on television and then going
        home to watch to see whether one has made the 11 o'clock newscasts, the
        authors suggest that it would be more effective to engage in the class
        struggle any which way you can without regard to how or even whether it
        will play in the televised images being beamed to the comatose of Peoria.
        As the authors point out, "All news coverage is encoded to enforce the
        myth that we live in a society where the bond that unites the worker and
        the boss is an (sic) national economic interest, stronger than the divide
        between labour and capital."  Thus, the working class is
        reduced to the wanking class in front of the boob-tube.
        
        Most of what anybody sees on TV is soon forgotten anyway; in fact,
        practically as soon as the next image is televised for consumption.  It's
        form over content here, image over reality.  The result of spending so
        much of our time in TV's embrace is not a persistence of memory; but rather
        a vacant stare and at "best" the active repetition of political choices
        historically proven to have been mistakes e.g. voting for the major
        parties, doing nothing, cynically doing nothing and so forth and so on.
        
        TEST CARD F has no copyright, an interesting political comment in
        itself.  It comes out of the Institute of Social Disengineering at 21
        Cave St. Oxford in the UK.  The Institute welcomes outside agitators:
        FAX: 0865 790673.
        
        ߽